Even though Google+ is only about a year old, it has quickly become an invaluable part of most company’s social media marketing efforts. There is also some evidence that having a Google+ account for your business can affect search engine results, as company pages are indexed by Google.
If you want to create a substantial Google+ presence for your business, your profile is going to need to be as complete as possible. Here are 5 tricks for making your Google+ page stand head and shoulders above the rest in social media marketing:
1) Page Profile Picture
This is the first component of your Google+ page that you need to focus on. Unlike a Facebook profile picture, the picture you choose must be square. When you upload an image, you are going to need to crop it into a square.
2) Having Keyword Rich Text Fields
When it comes to the text fields, Google+ has three primary options you will need to take into consideration: the tagline, the introduction, and the contact/website portion. The tagline could be likened to a description meta tag. It is recommended that you only use about 10 words in your tagline, because using more characters could result in the tagline being cut off. The introduction field is essentially a summary of your company that is going to allow for you to provide an overview of your business.
It will be important for you to ensure that each of these fields are complete, because they are indexed by Google.
3) Promoting Your Own Profile
Once you have completed you own Google+ page, make sure to promote your own social media marketing efforts by adding a +1 company button to any company websites you may have. It will allow visitors to your business’s website to instantly connect with your company on social media websites without having to visit an external website.
4) Photos
Unlike other social media websites, Google+ has a minimalist feel to its site. This ensures that your photos will be allowed to make the maximum amount of impact. There is a “Scrapbook” feature that will allow administrators to apply applicable and relevant photos. Admins will also have the option of adding photo albums and posting pictures directly to their wall. All of these options should be utilized to make your company’s Google+ page more graphic and eye catching.
5) You can promote internal marketing.
Once your Google+ page has been set up, it is advisable to add multiple admins, so that content and media can be added to the page as needed. This can be difficult to do if your employees are not well versed in company social media policies. However, having multiple admins is a key ingredient to building a flourishing community around your business’s page.
As a business owner, having a Google+ page is a necessary component to reaching the masses through social media marketing. If you need assistance, contact us here at Profitable Media today. From keyword rich profiles to having a dedicated social media marketing team at your disposal, we can ensure that Google+ becomes a viable and profitable marketing tool for your business.
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